Wander Club Coffee Roasters is a conceptual coffee roasting company and coffee shop offering a coffee-of-the-month club subscription, merch, and brew gear. Their brand is adventurous, bold, and playful, giving explorer vibes to their coffee drinkers in person and online.
Formed by the shapes of letters 'U' and 'B', the brand icon stays consistent with the rest of the logo and represents a sense of community
Youthful, rounded letterforms with a wandering descender on the letter 'A'
For those looking for adventure
'Wander Club' as a playful pattern to be used on packaging, merch, and in visual branding
Wander Club's brand design includes bold colors you may find driving along the coast, hiking in the forest, or watching the sunset. Their brand patterns incorporate the youthful typography from their logo and a playful interpretation of a topographical map.
