Design retainers have been my bread and butter for years and there are lots of reasons why I continue to offer this service. My biggest reason? I love being a part of different teams and maintaining those relationships over time.

There are all kinds of benefits to a design retainer that you may not have thought about. A design retainer isn’t just a practical solution, it’s a strategic asset for growing brands seeking consistent, high-quality design support.

5 Reasons Why a Design Retainer Could Be the Game-Changer Your Brand Needs

01. Lock in a discounted rate for a duration that makes sense for you

Retainers are the most affordable way to get design work done especially if you have an ongoing need for design work and don’t have time or energy to do it yourself.

My design retainer pricing is based on a sliding scale. The more hours we work together every month, the bigger the discount you’ll receive on your hourly rate.

Curious about what retainer duration makes sense for you? Complete my project inquiry form for custom pricing.

02. Save time, my friend

Time. The ultimate currency.

Design retainers can help you reclaim some of those precious hours you may ordinarily spend DIY-ing your design tasks.

Retainers can feel like having a full-time designer on your team without the additional stress of hiring a full or part-time employee. 

With a dedicated designer on your team, you’ll get more done each month – from planned design tasks to last-minute design needs.

03. Gain a trusted design partner who’s an extension of your team

With a design retainer, you bring on a design collaborator who thrives in the creative details and is ready to hit the ground running (without the overhead of an employee; i.e. PTO, benefits, etc.). 

After learning your brand’s values and goals, I fit right into your workflow and we start chipping away at all of the projects you’ve had on the back burner for months.

04. Benefit from increased visual consistency across all of your brand assets

Consistency builds credibility and brand cohesion and can lead to your brand being top of mind.

With a design retainer, you’re not commissioning individual projects; you’re cultivating a cohesive visual identity that genuinely connects with your audience.

05. Complete all of your design tasks

If it’s design-related, I’ll help you get it done. Simple.

While a fully custom brand identity or website design are considered separate projects, we’ll tackle all other ongoing design needs with regular check-ins and strategic planning sessions.

As you think about the potential of a design retainer for your business, remember that the benefits go beyond your bottom line. From streamlining your workflow to elevating brand consistency, we’ll make a plan that works best for you. 

If a design retainer is something you’re interested in, please complete my project inquiry form for a custom proposal.

Not sure if your business is ready for a design retainer? Read more here.